Be careful what you wish for!

Selling your agency may be your endgame. But have you considered the challenges that might come along with that decision?

Exiting your agency has its own set of challenges — strategic, technical, legal and emotional.

Sure, you wanna sell your agency for some fat stacks!!

But are you prepared for the psychological toll that may take?

This was a deep dive into the tail end of the agency journey. Many of us chase the elusive buyout, but the territory comes with its own pitfalls, challenges and strategy.

Craig’s been there, done that, following his WPP acquisition, and this was an insightful conversation that I think many of you will get immense value from, so check it out – whether you’ve got an exit strategy in mind, or are in this for the long haul.

Meet ‘The Agency Coach’, Craig Rodney.

Craig first started his technology PR company, Emerging Media, in 2002.

They grew quickly and early in 2011 completed a merger to become Cerebra, with a focus on PR and social media communication.

At the end of 2013, they sold the business to WPP and Craig existed at the end of 2016.

Since then he’s been focused on coaching small to medium agencies to help them with growth and profitability.

Get The Agency Code:
The Agency Code: a hard-hitting practical guide to driving growth and profitability into your marketing agency, from someone who has done it.


Connect with Craig

Clubhouse: @craigrodney


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