Your brand shows us who you are; your habits prove it.
Chris McLean helps founders align both—shaping perception, forging identity & driving intentional impact.
WHY WORK WITH CHRIS?
I help build brands that don’t just exist—they thrive.
I help founders craft identities that cut through the noise, resonate with customers, and drive real revenue. But success isn’t just about big ideas—it’s about the daily habits & rituals that turn ambition into results.
Through Insiteful, eCommerce Circle coaching, and the Brand Communication Playbook™, I’ve helped businesses scale from six figures to multi-millions by simplifying messaging, increasing conversions, and building lasting brand loyalty.
I don’t just give advice—I help you implement battle-tested frameworks that make your brand work for you.
If you’re ready to build a brand that sells, scales, and stands the test of time, let’s make it happen.
2002
Founded my first agency - Teknowledge / tkm9 - which grew to 30+ staff + $3M Revenue across 3 countries.
2017
Began coaching digital entrepreneurs on brand creation, personal growth and business strategy.
2021
Went from coaching entrepreneurs in peak performance to Head of Strategy at Insiteful agency.
2024
Co-founded the eCommerce Circle coaching program and community - helping build $5M eComm Brands.
About CHRIS
My mission is simple: to give business owners the clarity, systems, and strategies they need to build brands that work for them—not the other way around.
A strong brand shapes perception, but it’s the habits behind it that drive real, lasting impact. I help founders align both—turning intention into identity and strategy into sustainable growth.
With years of experience in brand strategy, marketing, and self-mastery, I’ve worked with founders at every stage—guiding them from uncertainty to momentum, from scattered messaging to brand clarity, and from inconsistent sales to sustainable success.
I aim to equip business owners with clear, actionable frameworks to refine their messaging, strengthen their positioning, and create lasting impact.
My approach isn’t just about strategy—it’s about embedding the right habits that make success inevitable.
Brand Architect
Habit Strategist
eCommerce Coach
"Asked All The Right Questions"
Chris' brand course was incredibly helpful in helping me take a deeper look at my brand. It asked all the right questions, helping me uncover insights about my business I hadn’t fully articulated before. By the end of the workbook, I came away with a much clearer understanding of who we are, what we stand for, and how to communicate that effectively. Highly recommended!
Sue
Business Owner
"Clarity and understanding"
I've gained a great deal of clarity and understanding of the e-commerce topics that I had previously glossed over. For instance, I believed I knew who my target audience was; however, through the branding exercise I undertook, I realised there were several different customer segments, each requiring their separate sections on our website.
Fiona
Entrepreneur
"Truly remarkable"
The brand strategy process was truly remarkable. It prompts you to scrutinise your business in a refreshingly straightforward manner. It's an immersive experience that, despite its intensity, yields significant value.
I felt Chris truly grasped the essence of my business.
Kate
Founder
"Clarity and Conviction."
The brand strategy process we went through with Chris was an imperative first step to moving our business forward. We spent time discussing, analysing and reflecting our ideal audience(s) and digging deep into our brand, business and personal values. This provided a foundation for website construction, promotions and messaging as we can now speak to our customers with clarity and conviction. On a personal level, Chris is patient and a wonderful wordsmith, finding phrases and terminology where we couldn't.
Katrina Bromell
Kwench Australia
READY to BUILD A THRIVING BRAND YOUR CUSTOMERS LOVE TO BUY FROM?
Unlock the secrets to crafting a memorable and influential eCommerce brand! The eCommerce Brand Communication Playbook™ is meticulously designed for eCommerce founders who aspire to transcend the ordinary and build brands that not only sell, but resonate on a deep, personal level with their target audience.
Unearth Your Brand's Soul
Find clarity in understanding your personal values and how they intertwine with your eCommerce brand's ethos & uniqueness.
Customer Blueprint
Master the art of identifying and articulating your ideal customer's persona, ensuring your brand speaks their language.
Compelling Messaging
Utilise your newfound knowledge to script persuasive narratives for your website, marketing campaigns, and overall brand image that captivate and convert.
100% Money Back Guarantee
Love it, or shove it. If this program doesn't help you understand your brand, your customer - and even yourself - in a deeper way than you do right now, just email me and I'll refund your money.
Get lifetime access to the course - only $150!
Get instant access to the course!
Your brand shows us who you are. Your habits prove it.
I help founders align both—shaping perception, forging identity & driving intentional impact.
Contact
384 Keilor Road,
Niddrie, VIC Australia
3042
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