It's hard to "find the time" to work on the stuff you know you should be doing -- like getting new clients, optimising fulfilment  systems and scaling your team -- and it only gets harder when you do land new clients. 

You disappear into the rabbit hole of delivery and operations, only surfacing when you realise there's bills to pay and not enough in the bank to cover staff, outgoings, suppliers...

Having more work to deliver means burning more hours at the office, hustling through 70+ hour weeks, fuelling late nights and early mornings with caffeine, supplements, energy drinks and fast food.

Pretty soon, you're exhausted, disconnected from family, friends and life outside of work... but that project is still due and those bills ain't gonna pay themselves.

So, you work harder. Burn more hours. Crush it. Smash it. Hustle mode ON!!

And in the end, the project gets delivered, but you've paid a price -- exhaustion, overwhelm, stress & the uncertainty of where the next project is coming from.

When you're in trouble, your business is in trouble.

Perhaps business is solid, you've built a great team around yourself and you're ready for the next evolution of your business.

But, growth is slow and there's only so much time in a day to commit to the activities you know will move you forward. 

There's new staff to find and onboard, market expansion opportunities to research, partnerships to explore, clients to schmooze, and content to prepare... 

...and you'd still love to get your hands on some coding or design, because that's why you started this business in the first place right?!

So what do you do?

You double-down. Work harder. Do it all. Adopt an "I'll sleep when I die" approach to growth.

But the harsh reality is that it's more like, "I'll die sooner if I don't sleep!!"

The good news is it doesn't have to be this way.

The traditional (and honestly, super toxic) idea that running an agency requires 24/7/365 hustle and grind simply does not stand up to the latest scientific evidence around optimal human performance and work effectiveness.

In fact, we now know that in order to go fast, you need to go slow.

Performing at your best requires a paradigm shift - from believing that rushing and burning hours gets more done over the long haul, to understanding that the exact opposite, slowing down and optimising your state while you work, is the gateway to elite performance and extraordinary results.